Article Marketing For Newbies – The 2-4-2 Method

Article marketing is an integral part of owning and operating a successful online business. This article is geared towards those just starting out and looking to start generating a positive cash flow as fast as possible. Consider this article marketing for newbies. It is recommended that you immediately implement the information found within this article.

The 2-4-2 Method

One of the most popular methods of article writing, and most commonly used methods among Internet Marketers is the 2-4-2 method. It is a structure of writing that will allow even the novice writer to compete with content providers that have been writing for years. The 2-4-2 method was created by an Internet Marketer by the name of Tim Beachum who as earned the nick name of The SEO Bully. His 2-4-2 method is as follows

First Two Paragraphs

The first two paragraphs are considered to be the introduction to your article. Each paragraph consist of 3 to 4 sentences, and should explain to the reader what it is they are about to learn. It should be used as a general outline introducing what is to come.

The first sentence should be structured to entice the reader to read the second sentence. The second sentence should be structured to get the reader to read the third sentence. I think you are get the point. This technique although not created by Tim Beachum is known as the sliding board effect. The secret to writing good content is to capture and hold the attention of the reader from beginning to end.

The Next Four Paragraphs

The goal of the next four paragraphs is to give the reader what you promised to deliver. Tell them what you told them you would tell them. I know that sound like a tongue twister, however it is exactly what you need to do.

Wrap It Up

The last two paragraphs should be used to recap whatever it is that the reader has just learned. Then finish up with a call to action. If you want to offer the reader access to free SEO articles then tell them what to do. If you want them to buy something then tell them to do so. The call of action is one of the most important aspects of article writing, and is the most forgotten part.

Also remember to add anchor text to your link. This will allow you to increase targeted backlinks to your site and go a long way to helping with your search engine optimization.